Eyewear design for Oakley, a leading sports equipment and apparel manufacturer. Designed for triathletes, the Oakley Ti grips on the cheekbones rather than on top of the ear, reducing the amount of friction and discomfort experienced by athletes during continued effort. Made from laser-cut titanium and a proprietary Plutonite® lense, the Oakley Ti offers supreme durability, minimal weight and cutting-edge optics. The project was nominated for a D&AD “New Blood Entry” in 2012.
